Guest Author: Diana Moore
Despite the nearly universal fear of public speaking, it is one of the easiest, most effective and most natural ways of marketing holistic health care. Why?
Making presentations lets you present yourself to the community with the same skills and attitude you use every day with your clients. By giving a presentation, you meet potential clients face-to-face. You make a special effort to offer information that can make an improvement in their lives, and invite them to take a positive step forward.
Making presentations can help you and your business by:
- Adding to your mix of marketing strategies that help you reach new people.
- Increasing your comfort and ability to connect with potential clients.
- Improving your skills in educating people about the work and benefits of treatment.
- Clarifying your own understanding of your approach and philosophy.
- Increasing your visibility and credibility with referring health care practitioners.
When you feel ready to take the next step toward making a presentation, consider these tips.
* Target your audiences to the kind of clients you would like.
Who do you want to work with? Seniors? Athletes? Pregnant women and young mothers? People with injuries? It would be well worth your while to hone a presentation which focuses on the benefits of the work with your chosen target group.
* Giving a hands-on demonstration during a presentation can be your best selling point.
Make sure you make time for it, and have a way to solicit a volunteer. If you build in enough extra time, you could offer free 5-minute massages for any participants who are willing to stay after the main presentation.
* Always be prepared to send participants home with business cards, brochures and other marketing materials.
Even if getting up in front of a group seems intimidating, the connections you’ll gain can be worth the effort.
To help massage therapists give the best presentations possible, we offer what we call a “tool kit for making compelling and stress-free presentations to general and medical audiences.”
Click here to read more about Therapeutic Massage: How it Helps and Why it Works!
Presentation Planning Kit.http://www.naturaltouchmarketing.com/Presentation-Kits.php
We also offer a presentation kit for chair massage and one for stress management.
Natural Touch Marketing offers the most complete and varied set of professional tools to reach out to clients and community—by building relationships and showing that you care.
Visit www.naturaltouchmarketing.com to read other articles and to find many more resources for marketing your massage business.
One Response to Giving Presentations — A Natural Way to Market Your Practice